PhD, Associate Professor and the Head of the Department of Cost Accounting, Taxes Management and Controlling at the Wroclaw University of Economics and Business in Poland. Her research interests include non-financial, integrated and sustainability reporting, stakeholder management and stakeholder capitalism. She authored the monograph on non-financial disclosures in the R&D area in biopharmaceutical companies. Joanna is an editor or co-editor of many international monographs, of which the last ones include the following titles: Human versus Machine: Accounting, Auditing and Education in the Era of Artificial Intelligence (2024); Sustainable Performance in Business Organisations and Institutions: Measurement, Reporting and Management (2023). She has also published her research in top-ranked journals, including Accounting, Auditing & Accountability Journal, Meditari Accountancy Research, Management Decision, Accounting and Management Information Journal, and International Journal of Intellectual Property Management. In 2018, she received a mini-grant directed to young resaerchers from CEECs funded by ACCA Global and another grant under the MINIATURA 2 program from the National Science Centre in Poland to implement the research on the concept of an integrated reporting model in the light of the pragmatic constructivism paradigm. From 2019 to 2022, she was a Polish leader of the INTEREST project (INTEgrated REporting for SMEs Transparency).
Uczestnicy panelu dyskusyjnego (II)
"Smart Finance:
How AI is Reshaping Accounting, Controlling, and Auditing"
ŁUKASZ JĘDRZEJCZAK
Ernst & Young Audyt Polska
Director at EY Poland in the Wroclaw office, with over 13 years of experience in audit. He previously gained professional experience in Poznań, where he also completed his studies in Finance and Accounting at the University of Economics. He holds the qualifications of a Polish Statutory Auditor as well as the Association of Charted Certfied Accountants (ACCA). He specialises in auditing the financial statements of large international and Polish companies, particularly in the real estate, automotive, industrial manufacturing, and energy sectors, including companies listed on the Warsaw Stock Exchange. In addition, at EY, he is involved in training programs and developing cooperation with universities, including the Wroclaw University of Economics and Business - this cooperation covers participation in the Program Council, delivering workshops and lectures, and other events. Privately, he is passionate about sports and travelling.
PIOTR KRYSIAK
BNY Mellon
An engineering leader with a strategic perspective, heading the engineering department in Poland at the world's largest custodian (BNY Mellon). He designs and delivers resilient, cloud-native systems that support corporate governance, internal control, and operational efficiency. As an EMBA graduate, he combines strategic vision with pragmatic execution, focusing on improvements. Piotr Krysiak helps demystify Artificial Intelligence (AI), with an emphasis on data readiness and building foundations for effective, value-driven AI adoption, which is crucial for algorithmic auditing and predictive analytics in controlling. He bridges business and technology, ensuring innovation solves real, measurable problems, increasing transparency and accountability. His experience includes building digital products and co-creating innovation ecosystems, with a focus on a systemic approach to value creation.
GRZEGORZ RAWICZ-MAŃKOWSKI
Controlling Systems

PhD, Business Development Manager at Controlling Systems and an expert in business analytics. He began his education in medical sciences, preparing his PhD in pathophysiology in France, where he also worked on technologies for people with disabilities. He was a Fellow of the Foundation for Polish Science. He holds an MBA from IFG and has completed numerous prestigious training programs. For over 25 years, he has been active in the modern technologies market. Grzegorz Rawicz-Mańkowski has in-depth knowledge of Business Intelligence, Corporate Performance Management, and Data Discovery tools, as well as practical experience in their effective application across various types of organisations. He spent over 12 years with SAS Institute, a global leader in Advanced Analytics, working in both national and global structures. He created the SAS Academic Program, which was later developed in many countries. Currently, he is a long-standing member of Controlling Systems, the Polish leader in controlling solutions. Grzegorz Rawicz-Mańkowski has also collaborated with Qumak, FranklinCovey, Master International, Success Across, and Public Consulting Group, and has worked at the Sheikh's Palace in Qatar. He lectures in postgraduate and MBA programs, including at Kozminski University and Estonian Business School, and is a speaker at controlling training and workshops. He is the author of numerous publications, including co-authorship of textbooks on economic informatics and knowledge management. He is a strong advocate of the pragmatic use of modern technologies in business.
MAŁGORZATA STRZELBICKA
PROA Technology

An expert in business development, digital transformation, and the application of artificial intelligence and automation in industry, finance, and business operations. She currently serves as Business Development Director at PROA Technology, where she supports organisations in implementing RPA, chatbots, and voicebots to streamline processes, enhance efficiency, and enable data0driven decision-making. She has developed her career in senior management roles within strategic cinsulting and technology. As CEO of an industrial robotics and automation company, she supported the digitalisation of the Polish industry and successfully led an R&D project combining robotics with articicial intelligence and machine learning. She has also gained extensive experience in strategic management and key account development, particularly in the IT and consulting sectors. In parallel, she runs her own company, MS Consulting, focused on Smart Marketing & Business AI, where she integrates emerging technologies with the design of business strategies. Passionate about fostering innovation, she helps organisations embrace new technologies while ensuring transparency and regulatory compliance.
TOMASZ M. ZIELIŃSKI
ICV Polska
Managing Director of ICV Polska and Polish Delegate to the International Association of Controllers, responsible for transferring advanced know-how in modern controlling to the Polish market. He is the President and a lecturer at Akademia Controllingu Sp. z o.o., and serves as Program Supervisor of the diploma course Advanced Controlling Business Partner (ACBP). He holds the Executive Certificate in Strategy and Innovation from MIT Sloan Executive Education. From 2019 to 2023, he served as Director of Controlling at the VOX Capital Group. He is also a business expert, consultant, and lecturer with practical experience in cost and profitability management, controlling, process management and Business Intelligence. Tomasz M. Zieliński advocates for responsible use of Artificial Intelligence (AI) and Machine Learning (ML) in finance and controlling. He is an IBCS® Certified Consultant in management reporting and holds a PhD in Economics from Poznań University of Economics and Business, specialising in finance, controlling, and accounting. He is the author of the RPCA/ZPRK (Resource and Process Consumption Accounting - RPCA) methodology, implemented in companies such as ORLEN Laboratorium, ORLEN Kolej, Santander, Komputronik, Profim, Energa and others across manufacturing, services and retail sectors.
PIOTR BEDNAREK
(moderator dyskusji panelowej)
Universytet Ekonomiczny we Wrocławiu

Doctor habilitatus in management sciences, Professor at the Wroclaw University of Economics and Business, and since September 2024, Vice-Rector for Finance. His areas of expertise include internal audit, management control, and the applications of artificial intelligence and process automation in auditing. He is the author of two monographs and over 45 scientific articles published in national and international journals, and the co-author of the chapters in the book: Human versus Machine. As an academic lecturer and trainer, he has conducted courses in Poland and abroad, including those within Erasmus+ programs. He is also the head of the postgraduate program "AI and Technologies in Internal Audit and Control". Piotr Bednarek is a Ceritfied Internal Auditor (CIA) and a member of the Institute of Internal Auditors, the European Accounting Association, and the Management Control Association. He combines academic activity with advisory work for public institutions and the private sector.